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General Purpose
- Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned
- Support Senior Manager of Brand Marketing to drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
- Pursue Market/Client Understanding and fully utilize data for everything we do .
Key Accountabilities
To lead, or support Senior Manager to lead, for planning, delivery, effectiveness tracking and further improvement of Tiffany Japan’s marketing activities in the following areas
Client-centric Marketing Strategy & Plan
- Lead, or support Sr.Manager to, lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
- Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan’s business and its various aspects (competition, target clients, products, communication, etc.)
- Translate consumer and data insights into brand action plans that can generate a positive impact on business results
- Support Sr.Manager to develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
- Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
- Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners
- Media Planning, Execution & Effectiveness Evaluation
- Support Sr.Manager to develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
- Lead or support Sr.Manager to lead planning and delivery of Tiffany Japan’s media plan in alignment with the company’s business strategy and priorities
- Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
- Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
- Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
- Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
- Work closely with media and agencies to maximize opportunities and results.
- Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand’s activation planning and drive innovation and performance.
- Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
- Create, manage, and grow partnerships with external media, tech, and media analytics partners
- Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
- Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships
Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management
- Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
- Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany’s global standards
- Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.
Team Capacity Development/Support
- Exercise positive leadership, while being a highly motivated hands-on player at the same time
- Infuse client-centric marketing focus into the team and across the company
- Develop junior talent within the team through day-to-day coaching
- Provide support to other team members when in need
Cross-functional Synergy Leadership
- Act as leader for cross-functional initiatives representing Brand Marketing team
- Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
- Voluntarily facilitate internal work streams in partnership with other departments and teams
- Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores
Required Qualifications/Primary Job Requirements:
- Holistic marketing experience at a brand end, incl. media planning, magazine (ads and tie-ins), BTL activities (events, pop-up store, etc), etc, at least for 2 years
- Could possess an agency side background or business owner (client side) background
- Rich experience in marketing planning, execution management and follow-up evaluation. Experience should include well-balanced, broad scope of marketing (i.e. strategy, communication & promotion, research, etc.), and should NOT be limited to just one or two aspects (such as just advertising, promotion or PR). Idea proposal or portfolio of work example(s) from previous work will be a plus
- Passion for innovation & creative technology; desire to lead a brand through digital transformation to drive brand desirability
- Experience of working in international business environment(s)
- Business level English both in writing and speaking, native in Japanese
- Project management skills
- People management experience (a plus for Assistant Manager)
- Market research experiences plus
- Solid strategic thinking, integrating both qualitative/beauty perspective and quantitative perspective
- Professionally and personally mature person, with high interpersonal communication skills
- Goes beyond given role/anticipated path to achieve bigger results
- A collaborative team player, while being a reliable project owner
- Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
- Continuously look for opportunities to drive effectiveness and efficiency
- E xperience with or expertise in luxury media and the poise and manner to represent Tiffany & Co. both internally and externally
- Attention to details
- General PC skills (Word, Excel, PowerPoint) are required
